Music-Tech Startup Competition Bringing Summer To A Broil

by Mat Dirjish

Music Tectonics’ 2022 conference will feature a Music Tech Startup Pitch Competition. Dubbed Swimming with Narwhals, the competition  spotlights creative startups through a pitch competition. Now in its fourth year, the conference aims to unite innovators in music and tech to share ideas and get business done across industry boundaries.

You may be asking, why the title “Swimming with Narwhals?” According to the competition’s host, the Narwhal mascot represents the spirit and goals of the competition. Invoking the unicorn whale pokes fun at the cultural obsession with billion-dollar unicorn startups. This keeps the focus on real-world innovators who are set to make waves in the music industry.

MT Conference director Dmitri Vie  explains, “Making space for startups to shine has been essential to my vision for the Music Tectonics Conference from the get-go. When I founded my own startup, attending conferences was the single most important thing for my business. Besides, startups bring creative energy and future-thinking that everyone in the industry needs to tune into. It’s a win-win for everyone, not just the competition winners.”

Applications are available on the Music Tectonics website until July 29, 2022. An expert panel will select ten semi-finalists to pitch for a jury  at an online event September 7, 2022. The competition culminates in a final pitch session at Music Tectonics’ in-person conference October 25-27, 2022, in Santa Monica, CA.

When you think about it, Swimming with Narwhals beats the hell out of sleeping with the fish. Learn more and apply on the Music Tectonics website.

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