How to launch a profitable side gig as a professional musician.
by Sarah Velasquez
It’s not always easy to pay the bills working as a professional musician. Unfortunately, the nature of working in the music industry also makes it difficult to hold down a steady 9-to-5 job. You need the flexibility to take last-minute gigs, travel to venues, and write and record music when inspiration strikes.
Thankfully, you don’t have to choose one or the other. Here are some tips to help you launch a profitable side gig and keep the money flowing in while pursuing your musical dreams.
Combine Active Earning With Passive Income
Active earning involves trading your time for money. Side gigs that involve active earning might include activities like teaching music. On the other hand, passive income is income earned from up-front work and requires little to no ongoing effort.
Some great passive income sources for musicians include licensing your music and/or creating and selling online courses. Try to combine both of these income streams to earn money by the hour and keep the cash flowing while you sleep. For example, you could combine a business teaching music with a side gig selling instruments or accessories.
Build a Brand for Your Side Business
To ensure your side gig has the best shot at success, be sure to focus on branding. This will help you connect with like-minded customers who will recommend your products or services to others in their networks.
Building a brand often starts with a well-designed logo. Use these same branding elements in your other business content, including your website graphics and social media posts to create a cohesive experience for your customers, followers, and fans.
Set Up Efficient Business Systems
Since you’ll need plenty of spare time to continue working on your music career, set up efficient business systems to streamline and automate time-consuming administrative tasks. For example, establish a solid invoicing system to ensure you always get paid on time.
Look for an affordable invoicing platform that includes automation features for easy financial management. Make sure whatever platform you choose makes it easy to customize your invoices to fit your business branding.
Create an Engaging Website
Before you can find your first clients or customers, you’ll probably need to create a website. An attractive and engaging website will teach potential customers everything they need to know about who you are and what you have to offer. If your side gig naturally follows your music career, you may want to create a dedicated business page on your personal website instead of building a brand new site for your side gig.
At the very top of your website, include your unique value proposition. Blend B2B explains that your value proposition should summarize the benefits customers can expect from your services, focusing on features that help you provide unique value over your competitors. A great value proposition will address a specific need and explain how your business can help customers overcome this challenge.
Find Your First Customers
Landing that first paying customer is the hardest part of launching a side business. Whether you’re offering music lessons in person or selling instruments online, consider a few strategies that can help you attract your first customers.
For example, you could reach out to people in your existing networks, look for referrals, and/or exhibit your business at local trade shows or festivals. Teaming up with other local businesses that complement yours is another great way to secure referrals.
It’s not uncommon for artists to earn money through side gigs and part-time efforts. Whether you’re looking for income streams to help pay the bills or you just want to pad your savings with some extra cash, launching a side business is a great alternative to traditional employment.
About the Author
Sarah Velasquez is a talented writer and contributing editor. This is her first offering for this publication and we may hear more from her in the furure. To learn more about Sarah, please pay a visit to her website.
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