Reimagined Sedan Hits The Road In 2023

by Mat Dirjish

Coming in early 2023, Toyota describes its Crown as a reimagined sedan with massive wheels, a flowing silhouette, and unique paint options. Available in three grades: XLE, Limited and Platinum, Toyota Crown offers a choice of two different hybrid powertrains: Hybrid MAX or the Toyota Hybrid System (THS).

The New Shape of Innovation: Toyota Crown Arrives in Early 2023

Hybrid MAX is Toyota’s new performance hybrid that puts out a manufacturer estimated 340 net horsepower and a net 400 lb-ft. of torque. Exclusive to the Platinum grade, it pairs front and rear electric motors with a 2.4-liter turbocharged engine and direct shift 6-speed automatic transmission. The XLE and Limited grades come with the THS system that pairs front and rear electric motors with a 2.5-liter engine.

Available colors include Black, Oxygen White, Magnetic Gray Metallic, Heavy Metal, and Supersonic Red. A unique bi-tone paint is available on the Platinum grade, pairing black paint that extends from tip to tail, with a pairing choice of Oxygen White, Heavy Metal, Supersonic Red, or bi-tone only Bronze Age color.

Toyota Crown comes equipped at a Manufacturers Suggested Retail Price (MSRP) starting at $39,950 for the XLE grade, $45,550 for the Limited grade, and $52,350 for the Platinum grade. For more details, visit the Toyota Crown overview.

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