by Shirley Martin
As a professional artist, you have the opportunity to pursue a career path you’re truly passionate about and share your creativity with the world. That said, making a living as a full-time artist isn’t always easy.
For those times when an artist’s cash is in short supply, a side hustle can help him or her stay afloat financially, alleviating money worries and allowing them to focus on their art. Here are a few pointers for starting a successful side hustle rolling.
Make no mistake, starting a side hustle can be hard work. As a passion transforms into a source of profit, one must avoid allowing it to also become a source of stress. Thankfully, there are ways to remedy this problem.
First hint for thwarting stress is to keep one’s home and attitude positive with some proactive measures like decluttering living spaces and work areas. Also, explore other ways to negate negativity, such as bringing in a few houseplants, allowing in more natural light, or keeping temperatures at comfortable levels.
Understand Side-Gig Benefits
Some artists are reluctant to start a side hustle because they’re worried it will interfere with their creative endeavors. However, side gigs can boost artistic business growth.
Awesome Possum Arts explains that a side hustle can provide both more cash to invest in creative supplies and greater artistic inspiration. Also, taking a break from one’s art can also provide a breath of fresh air and help reinvigorate motivation.
Research Low-Cost Business Models
The entire point of starting a side hustle as an artist is to make money, not spend it. Research business models that don’t require a lot of startup costs, such as WordPress website development or virtual assistant gigs.
You can also tap into your existing skills and resources to keep costs low. Merry for Money provides a helpful roundup of other gigs that might appeal to artists, like selling creative prints online or event decorating.
Know Where Opportunities Lie
Once you decide what type of side hustle to pursue, start looking for your first customers. Tap into local community resources to start. For instance, you might advertise your services via local publications or announcement boards. There are also many online platforms where you can search for side jobs, such as Taskrabbit, Geeks n Gigs, TranscribeMe, and Upwork.
Establish a Side Gig as a Formal Business Entity
You’ll have to declare any income you earn via your side gig on your tax returns. To simplify the tax filing process, you might consider setting up your side hustle as a formal business entity.
There are many benefits of going this route, such as protecting your personal liability and presenting a more professional appearance. This may involve incorporating, i.e., become a corporation separate from your personal business life. Incorporation is sometimes a complex process and may incur extra taxes at the end of each quarter and year. However, every state has its own guidelines for business formation. Best advice is to check one’s local regulations to see how it’s done.
Promote Side Hustles via Digital Marketing
With the administrative elements of your side gig setup addressed, you can focus on finding your first clients. Some experts recommend using digital marketing, which is generally low cost and deliver a high return on investment (ROI).
Digital marketing is also very versatile, with various types of digital marketing ranging from social media to search engine optimization, email marketing, and blogging readily available. A user-friendly website is also a critical component of digital marketing success.
Use the Side Hustle to Expand Existing Creative Networks
A far-reaching network can help artists achieve success in many ways, providing connections to potential clients and collaborators. Using a side hustle to grow an existing network connects artists with other creatives.
In the digital age, forging alliances online is just as valuable as in-person connections. However, don’t rule out in-person networking events and attend any in your area whenever possible. By getting to know other creative professionals, you can find support and inspiration, encouraging you to continue pursuing your artistic dreams.
In a Nutshell
As an artist, you don’t want to lose sight of your creative goals, however, you also want to pay the bills. Establishing a low-commitment side hustle can help you on both fronts. Just make sure you take steps to keep your anxiety and stress levels under control. The last thing you want is to experience burnout on both fronts.
About the author:
Shirley Martin is a self-described neat freak. She has always had a knack for keeping spaces clean and organized. Recently, she decided to turn her love for perfectly organized closets, drawers, and cabinets into a career by becoming a professional home organizer. She created TidyLifeToday as a way to share her own expertise and all the handy tips she picks up along the way.
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