by Mat Dirjish

At the South By Southwest 2023 (SXSW 2023) conference, Austin, TX, MGN and Warner Music Group team up to present three days of music and sensory experiences in the So Satisfying House exhibit from March 13 to 15, 2023. So Satisfying House will feature sensory activations by day and performances by PinkPantheress, Tiago PZK, Pecos & The Rooftops, Sueco, and others by night.

The lineup includes:

• The Sensory Room, an audiovisual dream space that creates an oasis in the middle of SXSW with custom interactive wall installations and audiovisual tools.
• ASMR Spa where entrants can partake of unique ASMR services and stations to descend deeper into relaxation.
• Smell-O-Vision, where one can learn what the internet smells like. The Smell-O-Vision Smell bar will showcase viral videos alongside perfumes that emulate the essence of the video.

At sunset each evening, So Satisfying House will focus on a different type of music—country, alternative, and global—and will feature Warner Music Group artists and songwriters. For more information, visit the So Satisfying House website.

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