by Mat Dirjish

Poised to usher in a new era of creative expression, Triple G Ventures invites attendees of the 2023 National Association of Music Merchants (NAMM) show to visit its fully interactive music technology exhibit. Dubbed #INNOVATE@NAMM, the exhibit is co-curated by Music Tectonics, described as a creative music innovation conference and podcast.

As per Triple G, one can expect the space within #INNOVATE@NAMM and The MIDI Association’s MIDI Showcase to become the hub for all innovators at NAMM. Triple G Founder and CEO, Gregg Stein said, “With everything from music creation for beginners to sophisticated tools for seasoned artists, this carefully curated mix of brands is going to blow people away.”

The exhibit includes hands-on demos and performances from Grammy-Award winning keyboardist/multi-instrumentalist Jordan Rudess and other artists, all pairing with a constant stream of podcast interviews by Music Tectonics. Stein adds, “We have partnered with brands leveraging the latest innovations, from AI to Web 3.0. These are the most purpose-driven and forward-thinking people in our industry.  They’ve harnessed technologies, then layered on their own inventions. What they have done is nothing short of astounding. By making the tools of music-making more accessible to all, they inspire new creators, and empower existing creators to imagine new ways to realize and render their inner art.”

Participating exhibitors include:

• EKWE is a digital canvas for music-making by blurring the gap between playing and learning music. A seamless and enjoyable way for users to find joy through the exploration of 150+ authentic musical and contemporary electronic instruments sampled from around the world.
•  SYNTHOGY is the audio software company and product leader in Virtual Instrument Technology, producing the world’s most acclaimed and award-winning Piano Virtual Instruments. Best-known for Ivory II Grand Pianos, critically acclaimed as the “Platinum Standard” for Virtual Pianos.
•  MYXT is a new, easy to use app for storing, organizing and sharing your files. After inventing Google Reader and leading the team that built Twitter’s retweet function CEO Chris Wetherell created Myxt out of frustrations with existing solutions for artists and creators. Myxt enables instant collaboration while increasing productivity and enhancing creativity. Available on mobile and desktop.
•  SONICMIND (by Divisia) is  a revolutionary technology that enables any setting, any time, on the fly, for any analog pedal, switcher or amp – while leaving the tone path purely analog. Any manufacturer can adopt SonicMind, making gear easily programmable with the intuitive app. It’s fully-compatible with MIDI, extending the standards for guitar gear control! The first available SM product is the LAA Custom SmartSwitcher. 
• INSOUNDZ is an audio enhancing API that automatically removes background noise, treats reverberation and enhances speech from audio content recorded on any device, in any environment, producing crystal clear audio that’s ready to distribute and consume. 
• BLACK♦BT is launching the world’s first combination pedal controller with BLE Midi and subsequent line of products to add infinitely more expressive possibilities to keyboard, guitar and digital audio workstations (DAW).
• RIFFLER is a unique AI-driven app that instantly creates unlimited copyright-free guitar riffs. It’s extremely simple to use, but also offers endless customization options for advanced users.
• ARTIPHON designs smart instruments for the next billion musicians by combining hardware, software, and shareable content that anyone can play. 
• MITCHELL ACOUSTICS is leading the way in delivering premium yet accessible hi-fi audio experiences with innovative new true wireless smart-home audio systems, speakers and turntables.
• ASI AUDIO x SENSAPHONICS  brings a fundamentally different approach to in-ear monitoring, hearing, protection and enhancement with its award-winning patented active ambient 3DME technology.
• SOUNDBRENNER creates an addictive music-practice experience that allows anyone to learn and master any instrument by combining wearable devices with great software. 
• ENDLESSS.FM is to the music industry what TikTok is to Hollywood. It’s multiplayer music making, helping musicians create, collaborate, publish and discover music online. The Endlesss beat making arcade machine will make its debut at NAMM.

The NAMM show runs from Thursday April 13, 2023 to Saturday April 15th 2023 at the Anaheim Convention Center #10105. For deeper insights and gleanings, visit the Triple G Ventures website and the NAMM 2023 website.

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