by Mat Dirjish
Music-tech platform Song Tools is sponsoring the monthly “Music To Your Ears” podcast that focuses on the future of music marketing and promotion. Produced by Mil3s Entertainment, the podcast digs into the evolving strategies, tools, and stories shaping modern music promotion. It presents conversations with music executives, marketers, and innovators including guests from Nettwerk Music Group, Kobalt, and Soundstripe. Each episode demystifies how technology, storytelling, and data are reshaping how music reaches audiences around the globe.
In the premiere episode, Nikki Fair, EVP of Marketing at Nettwerk Music Group, explores the evolution of storytelling and fan engagement, emphasizing how modern labels are building global communities around artists through authenticity and collaboration. Jason Feinberg, SVP at Kobalt and Head of Kosign, discusses the overlap between technology and artistry, how data-driven platforms are empowering creators, and why curiosity and adaptability remain the most valuable assets in a rapidly-changing industry.
Travis Terrell, Co-Founder & President of Soundstripe, shares the journey of building Soundstripe into a creative powerhouse that keeps creatives creating. Terrell reflects on the importance of sustainable income models and the growing role of sync licensing in a creator economy.
Ready to market and promote, but thirst for greater enlightenment? If so, bask in the rays of knowledge available from the Music To Your Ears podcasts.
Mat Dirjish Online 