by Mat Dirjish
Katch Data, an AI content intelligence company, is launching Katch Verified, which it describes as the fastest and most precise influencer brand-safety vetting platform. Employing AI technology, the platform analyzes thousands of influencer posts frame by frame, giving brands and agencies instant clarity on whether an influencer is truly brand safe.
Using Katch Verified, teams can review hundreds of influencers in minutes, eliminating manual scrolling and inconsistent reviews. It identifies what humans routinely miss, for example, a competitor’s shoes briefly visible in a graphic, a questionable book tucked onto a background shelf, or a comment from years ago that no longer aligns with today’s standards. These subtle details can quietly snowball into major brand risks.
Katch Verified is the company’s first social-platform product, built on content genomics, which is a proprietary methodology originally developed to analyze taste and content affinity for film and television. Users enter a list of influencers and configure their custom brand requirements, what a brand might want, and what another might not want. The system then examines every frame, object, sound, and word across an influencer’s content history and flags questionable moments.
Every moment it flags includes clear, specific reasoning so teams understand exactly what it is and why. And with Katch’s always-on monitoring, brands can continuously track influencers throughout a campaign, receiving alerts the moment new risks appear. For greater enlightenment, peruse the Katch Verified overview.
Mat Dirjish Online 