by Mat Dirjish
According to fan-data management platform Openstage, music artists struggle with one basic issue: control. Simply put, they don’t know who their fans are. Even with large followings, most artists struggle to identify real fans, understand who is engaging, or to build relationships over time. That’s because fan information widely spreads across ticketing platforms, social networks, streaming services, and ecommerce tools.
Reportedly, Openstage’s fan data and marketing platform allows artists to take control. It lets them unlock fan demand, build an authentic creative vision and personality, and create real value and connection. Working behind the scenes, it makes true direct-to-fan commerce and interaction possible in a dauntingly fragmented industry. Openstage now supports fan relationships for more than 600 artists and 30 million fans worldwide.
Artists who use Openstage invite fans to sign up for an account. Once fans do, artists can access first-person data that allows them to segment fans and observe fan activity over time. They can create special campaigns or offers such as ticket unlocks for invite-only access, plan a tour based on their real fanbase, and create a fan app where they directly control every inch of the fan experience. For more details, visit the Openstage website.
Mat Dirjish Online 