by Mat Dirjish

Shelly Group, a provider of home automation and smart building technology, claims its Shelly Plug Gen4 is the most versatile and privacy-focused smart plug on the market. Expanding the company’s Gen4 portfolio, the latest US-standard plug combines multi-protocol connectivity, customizable automation, and energy management to provide secure control for US homes and businesses.

Prioritizing flexibility and ease of use, the Plug Gen4 supports Matter, Wi-Fi, Zigbee and local control connectivity for seamless interoperability across all major smart home ecosystems. These include Google Home, Amazon Alexa, Apple Home, Samsung SmartThings, and Home Assistant.

Shelly Plug Gen4 Lifestyle

Users can monitor and control a wide range of plug-in devices, optimize energy usage from anywhere, or choose to connect and automate devices locally to ensure complete privacy. Shelly Plug Gen4 features include:

• Multi-protocol connectivity with support for Wi-Fi, Zigbee, and local control.
• Energy monitoring via real-time power consumption tracking that detects inefficiencies and automates energy savings.
• Privacy-first control and operation with GDPR-compliant cloud infrastructure.
• Custom automation and scripting that provides the flexibility to create automations via JavaScript or by loading pre-programmed scripts from the Shelly script library.
• High-power capacity that supports loads up to 1.8 kW/15A.
• Safety features that include over wattage, over current, over voltage, over temperature, and under voltage protections plus customizable values.
• Plug-and-play set up via the Shelly app with local or cloud-based control and multi-protocol support.
• Integral lux sensor and customizable LED helps create automations based on light level and change the color/brightness of the backlit LED ring to indicate different states (on/off) and operate as a night light.
• Commercial-level security that includes TLS 1.2 and encrypted flash.

The Shelly Gen4 Plug is available now in both black and white finishes. Price is $19.99. For more information, peruse the Shelly Gen4 Plug overview.

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