by Mat Dirjish
Indie music artist streaming platform Vocana welcomes music technology and services company Symphonic Artists as a new collaborator. The collaboration expands Vocana’s catalog while giving Symphonic artists access to a streaming platform built specifically for independent music.
In contrast to traditional streaming services, Vocana’s data model is artist-usable, not just artist-visible. Artists can see who is listening to their music, how fans are engaging, when fans opt in, and communicate directly with listeners via first-party contact information tied to individual streams.
Neil Sheehan, President of Vocana, said, “Streaming has trained artists to accept numbers without context. We believe artists deserve to understand who their fans are, not just how many streams they have. This is particularly important to the independent spirited artists who use Symphonic. Vocana combines fair payouts, human discovery, and direct fan connection with data that actually helps artists build sustainable careers.”
For Symphonic, the collaboration aligns with its mission to nurture artists as they grow creatively and professionally while offering more opportunities for them to grow their listenership. Jorge Brea, Founder and CEO of Symphonic, adds, “Our artists hail from all over and make music that reflects nearly every corner of the globe. A one-size-fits-all superstar scale approach doesn’t serve them. Vocana’s approach to data and fan access gives artists something the industry has long withheld: clarity and connection.”
Set for public launch this year, Vocana is currently in public beta. For more details, visit the Vocana and Symphonic Artists websites.
Mat Dirjish Online 