by Mat Dirjish
StrmMusic, a music-career accelerator melding data, AI, financial support, distribution, and label services to advance artists careers, is giving North American music artists more freedom to create via higher monetary advances that challenge the financial power of a major record label. The company is boosting its advance offers for North American artists by two to four times. Allegedly, that’s more capital than most self-managed and indie artists will find elsewhere.
As per StrmMusic, advances are part of a holistic approach to artist success that goes deeper than giving artists a few tools and dashboards. This embraces tech-forward analytics, AI assistants that actually help, and data-based career evaluations and advice to raise artist services to a new level.
Higher advances are the fruits of StrmMusic’s ongoing investment in North America. To offer larger advances, StrmMusic extends payback periods, making it easier for artists to finance their next project. Artists using StrmMusic can check in, run a new simulation, and see exactly how much their advance prospects have grown. Then they can access this money and use it to enhance a release plan, pay for marketing, create visuals, or set the stage for a tour or recording project.
Geoff Cubbitt, CEO North America of StrmMusic, explains, “We’re clearing away what can be the biggest bottleneck preventing an independent artist’s creative and professional growth: gathering enough resources at the right time to make a project stellar. Our new advance model clears that obstacle away and lets artists do exactly what they know they can and should do to further their vision in the studio, on the road, or online.”
For greater gleanings, visit the StrmMusic website.
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