by Mat Dirjish
MusicInfra, provider of a modular platform that reportedly makes it easier for innovative creatives to work with music legally and sustainably, is partnering with The Royalty Network, a top-10, independent US music publisher managing over 800,000 musical works. The duo is addressing the complexities of pairing rightsholder metadata holdings with industry-wide metadata to ensure maximum revenue collection for songwriters.
The partners are combining MusicInfra’s proprietary backend technological infrastructure, which leverages data generated by YouTube’s content management system (CMS), and The Royalty Network’s curated metadata. They believe this will allow for the identification of critical opportunities for revenue enhancement and sustainable conflict resolution. This includes uncovering alternate or disguised versions of works that are currently unclaimed within YouTube’s CMS and identifying raw recordings metadata and linking them to the appropriate musical works.
Danny Abowd, President and General Counsel of The Royalty Network, explains, “We have chosen to partner with MusicInfra not just because their technology and modernized approach to the realities of the modern music metadata align neatly with our own data operations and infrastructure and amplifies our efforts to drive value for our songwriters and clients, but also because of their respect, understanding, and care for the bedrock challenges inherent to music publishing, particularly at scale, and particularly for a catalog like ours that spans many linguistic, geographic, cultural, and genre boundaries.”
Bjorn Lindvall, CEO and co-founder of MusicInfra, adds, “This partnership demonstrates how our modern technology can transform rights management from a reactive process into a proactive revenue driver. By identifying difficult-to-identify works and correcting hidden, but pervasive, metadata issues directly within the YouTube CMS, we empower rightsholders like The Royalty Network to maximize revenue and drive continued success.”
For greater gleanings and brighter enlightenment, visit the MusicInfra and The Royalty Network websites.
Mat Dirjish Online 