by Mat Dirjish
The Stats Company, a company offering guidance in building a tailored data ecosystem for small businesses and maker of Songstats, unveils its latest data-driven guidance tool: Socialstats. Described as an expanded version of its data analytics approach, Socialstats supports creators and brands of all kinds and allows anyone to see how content is performing across diverse platforms. It applies Songstats’ audience-boosting approach, flagging important developments and opportunities while suggesting actionable next steps.
Socialstats combines data from social media platforms and highlights standout posts that are performing well on each platform. It suggests best post times based on past engagement and flags large accounts and brands that are interacting with a creator’s content. It encourages users to post at times and in a cadence that is likely to create momentum. And it helps those without a dedicated social media manager to focus on key moments and actions that promise to build audience and forge new partnerships or collaborations.
Socialstats co-founder Oskar Eichler explains, ““Lots of apps and platforms claim they offer analytics, but the truth is more complicated. Platforms that have social analytics don’t do them particularly well. Publicly available analytics tend not to be deep. Subscription-based platforms focus mostly on posting and scheduling, and analytics are not a priority. They are also expensive and may be less mobile friendly. We want to make it easy to draw insights from our platform at the right rate for any creators and artists.”
Socialstats also provides insights for artists as they work to create branding around themselves. For greater gleanings, visit the Socialstats website.
Mat Dirjish Online 