by Mat Dirjish
Digital imaging, precision optics, and photographic technology company Nikon announces the evolution of its Nikon Tour. The popular event adds new stops and greater programming for creators of all skill levels. Additionally, the tour will double its number of stops in 2026, reaching 10 cities across the US to connect with a wider audience.
The 2026 tour will introduce dedicated programming days: Intro to Photography, Z Day, NIKKOR Z Lens Day, and a video-focused day on the Nikon ZR video camera. There will be educational sessions and interactive workshops designed to help attendees grow their skills.
Attendees will also have opportunities to meet and connect with Nikon ambassadors and creators, with select stops featuring appearances from ambassadors D’Ann Boal and Kristi Odom, along with creators Joyce Charat, Staci Brucks and Kirill Umrikhin. Additional ambassadors, creators and special guests will join to lead photo walks and immersive on-site experiences in different cities.
As part of the mobile experience, Nikon will hit the road in a custom-branded bright yellow SUV, traveling city to city as a highly visible hub for hands-on activations and creator engagement. The eye-catching vehicle will anchor select tour stops, allowing Nikon teams and ambassadors to bring gear directly to creators and create dynamic, on-the-ground opportunities.
The 2026 tour will kick off in Chapel Hill, North Carolina, from May 15 to 17, hosted at the Beautiful Together Animal Sanctuary and led by Nikon Ambassador Tamara Lackey. Upcoming tour stops include:
- Chapel Hill, NC – May 15–17
- Seattle, WA – June 5–7
- Salt Lake City, UT – June 12–14
- Denver, CO – June 19–21
- Kansas City, MO – June 26–28
- Dallas, TX – September 25-27
- Nashville, TN – October 2-4
- Washington, DC – October 23-25
- Philadelphia, PA – October 30 – Nov 1
- Boston, MA – November 7-9
The tour is completely free of charge for all attendees. For more details and to register, visit the Nikon Tour website.
Mat Dirjish Online 